COLOUR
Diamonds are graded in the colour department basedon a standardised system that runs from D (colourless) to Z (saturated). The less colour a diamond has, the moreclearly and brilliantly it shines.
Diamond Guide
DIAMONDS ARE ANY WOMENS BFF.
And when choosing your bosom buds, it’s good to know their story. Here is the 4C’s guide to help you through all of that.
CLARITY
A diamond’s clarity is determined by measuring the size and placement of blemishes (also known as “inclusions").
CUT
Less about shape and more about proportion, a cut refers to the arrangement of diamond facets. This marks the quality of craftsmanship and the amount of brilliance and fire in a diamond. As this depends on your taste, choose one that you love—there are no "better" or "worse" cuts.
CARAT
This refers to the weight of the diamond. It is a common assumption that the higher the carat weight, the more expensive the stone. However, diamonds of varying weight are priced based on the quality and level of craftsmanship (a combination of the three other Cs) instead of just their weight.