News

For many of us, buying a beautiful piece of jewelry is a special moment. It might be for a wedding, a big birthday, or just to celebrate a personal win....

For a long time, the world of diamonds has been a quiet one, run by a few big players. But things are changing fast. Today, a new kind of diamond...

The world of diamonds is changing. For centuries, the story was simple: a rare treasure from deep within the earth. Today, as we become more aware of how our choices...

A new generation is stepping into the spotlight, and they're changing how we think about everything – especially luxury. Gen Z, vibrant, informed, and powerful, isn't just looking for beautiful...

For a long time, luxury was often about old traditions and very rare things, sometimes at any cost. We thought of rich, fancy items as special simply because they were...

A new generation is reshaping the world, and their values are changing everything – from what they eat to what they wear. Millennials and Gen-Z, vibrant and powerful consumers in...

The world of diamonds is experiencing a profound transformation, driven by innovation, ethics, and changing consumer preferences. Today, a new chapter is being written by the brilliance of lab grown diamonds,...

In India, jewelry is truly special. It's not just something beautiful to wear; it tells stories, holds beliefs, and carries a unique feeling. From bright rubies passed down in families...

From ancient temples in India, where they adorned deities as sacred eyes, to modern-day symbols of eternal commitment, diamonds have always transcended pure material value. They are not just geological...

Today's creators—be they actors, musicians, social media personalities, or public figures—often have a powerful platform to express their values. Many are strong advocates for environmental protection, human rights, and ethical...

Beyond mere adornment, jewelry holds a subtle yet profound power. It's an extension of our personality, a silent declaration of our style, and, for many, a deeply personal talisman. Have...

For too long, the idea of luxury has often been synonymous with exclusivity achieved at any cost. Grandeur, rarity, and opulence were frequently perceived through a lens that sometimes overlooked...